Wednesday, June 17, 2015

Emerald Cup 2015 - Holland Matheson, Figure

Figure competitor Holland captured second-place honors in the "D" class at the 2015 Emerald Cup. On stage, she brings a great package to the game, from her smile, to her cover-model good looks, to the confidence she exudes when hitting her poses. Definitely another Emerald Cup competitor you'll want to follow.

How old are you?

I'm 24-years-old.

What is your height, your competition weight and off-season weight?

I'm a little over 5'4", my competition weight is around 130 pounds and my off-season weight is around 135 pounds.

Were you athletic growing up?

I was very athletic growing up. I was a competitive elite gymnast for 17 years. The last four were spent with the NCAA.

How did you get started lifting weights and training?

Lifting weights was crucial for my performance in my gymnastics career. I've had a solid weight training foundation ever since I was eight-years-old!

How old were you when you did your first show?

I was 23.

What inspired you to start competing?

I was doing a lot of endurance races and events and never felt satisfied. Once my coworker showed me her stage photos from past competitions, I knew I was ready to take my athletic career to the next level.

What are your goals as a competitor?

To win my pro card and become one of the top athletes at the IFBB level.

Do you enjoy performing onstage?

It's my favorite part of this sport! I have such a euphoric feeling when I'm on stage.


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How does your physique/lifestyle affect how people interact with you?

This lifestyle has blessed me with the opportunity to meet so many wonderfully talented people. The world of bodybuilding is one of support and camaraderie. I'm grateful to be influenced and motivated by such strong people every day!

If you could change one thing about your physique, what would it be?

I would like for my shoulders to improve and mature as I grow into this sport.

What do you think is the strongest part of your physique?

My quads have really developed over the years and I love to train them too!

What is your profession?

I'm a certified personal trainer and nutritionist.

What's one thing about you that people would be surprised to find out?

I love any and all peanut butter-chocolate desserts!

Where can we see more of you?

Follow me on Instagram.

See Wendy Lindquist interview with Holland on YouTube





Tuesday, June 9, 2015

5 Reasons Every Fitness Models Needs An Alias

The dilemma: Use your real name when modeling or create an alias?

Let's start with the premise that whatever your direction, exercise consistency. Remember: You're creating a product or brand, said product being you the model. If fans and industry people can't find that product on the store shelves, your marketing department gets failing grades.

If you do one shoot with your real name, the next with an alias and the following shoot with yet another alias, you're confusing the matter. Make your choice and be consistent.

Why do you need to use an alias name?

1. Designer Name

Like Superman villain Mister Mxyzptlk, what happens if you have a name that is difficult to spell and difficult to pronounce; or at the other end of the scale, a too common name lost in a sea of similar names?

Sometimes it's just easier to design a name that works, that's unique and that stands out.

2. Privacy

As a fitness model, your product is your physique. In this business, a sexy hardbody sells. Showing off that hardbody might entail minimal clothing.

You may be fine with that image, but there will always be people far less accepting of this than you are. An alias in the model world gives you an extra layer of privacy in the real world.  

3. The Future

When you're 21, the future might seem, well, somewhere off in the future. It's not of immediate concern.

The person you are today might be quite different from the person you'll become five years from now. Right now, it's great to be in the spotlight, but what happens if you need anonymity in the future?

One of the major reasons why the web is a superior marketing tool versus print is that once you publish something on the web, it keeps working to bring you exposure long after a print piece meets its end in the recycle bin. Excellent when you want the exposure, but should you ever decide to change directions, your published web material awaits discovery by anyone curious enough to Google your name. Again, a model alias provides you with that extra security should you decide to take a different direction with your life.

4. The Past

Everyone has past transgressions, whether small or large.  

Maybe you don't want people to know about your past. Or perhaps you don't want people to know about someone you associated with in your past. Again, a model alias can provide a layer of security between you and something in the past better left forgotten.

5. Job And Career

Not every work environment is welcoming to a lean, muscular, bikini-clad model and competitor. If a Google search connects model you with work you and puts your livelihood at risk, perhaps it's time to consider a name change.  

Making The Change

If you're unsure, start by using your first name only as your model alias. Better to err on the side of caution than start with your real name and then attempt to undo what's been done. Keep in mind that once your name is out there, it's there for the world to see.  

If you compete, you can create a model alias and compete under that name. From a marketing standpoint, this is the ideal strategy as it's going to give you maximum exposure and name recognition for your brand. Again, this speaks to consistency.

If you're going to create a model alias, you need to put some thought into your name. Look at it from the perspective of naming a new product. You want something easy to remember and easy to pronounce. Although Buff Hottie might work for a nickname, it's likely not a good choice for a model name. Avoid cutesy sounding names.

Once you've selected potential candidates, the next step is research. Google your name and make certain someone else hasn't already made it uber popular. As important, make sure the corresponding URL is available so that you can purchase the domain name to go with your model alias.

There you have it - a new name and product waiting for you to take it to market.

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fitness model Fawnia Mondey
Fitness Model +Fawnia Mondey 

Wednesday, June 3, 2015

Isadora Melo Joins ANS Performance Team

Competing in the 2015 BC Championships, bikini competitor Isadora Melo walked away with first-place honors in the Bikini C division. Next stop - 2015 Canadian Nationals.

Following on the heels of her bikini win, a win off stage as ANS Performance announced +Isadora Melo as the newest member of their team.

We had the opportunity to shoot with Isadora day of show. One of the shots even made it into her new ANS Performance ad.

See Isadora on Facebook.

Visit the ANS Performance website.

bikini competitor Isadora Melo

bikini competitor Isadora Melo






Friday, May 15, 2015

My Emerald Cup Moment - Emerald Cup 2015

What follows is a microcosm of the Emerald Cup experience as shared by a number of different people.

Tanji Johnson - IFBB Fitness Pro

Tanji Johnson and the Emerald Cup seem to go hand-in-hand. Tanji is part of the fabric that makes the show what it is. Over the years, she's risen to iconic status in the fitness industry, building and growing her success. New for her this year, the Tanji Johnson Classic slated for June 20 in Olympia, WA.

"Two favorite moments.

"Friday it was watching the Fitness routines and appreciating every single athlete and their journey to the fitness stage! It always makes me happy to see fitness well represented and very alive. Very inspiring that night was to see the look on my dear friend and client Deb Salzman as she took second in fitness that night. Deb turned 50 this year and has one of the best attitudes about life and how to pursue one's dreams.

"Saturday my favorite moment was watching as my men's physique teammates did fantastic! I was proud to see that their posing and physiques were right on and how much all their practicing paid off. Highlights were having four out of the six guys going for the overall repping Save Fitness and then to see Hunter Sievert walk away with the overall after placing second in his class last year. It's wonderful watching someone overcome a disappointment and keep moving forward.

"I always love my Emerald Cup experiences. It's a nice reminder of our wonderful family in the northwest!"

Follow Tanji on Facebook

Janelle Fuston - Bikini Competitor

When you're a 5-10 woman with a chiseled bikini body, you tend to stand out in a crowd. Apparently the judges agreed as 26-year-old Janelle Fuston grabbed top honors in her Bikini H category. 

"My favorite experience during Emerald Cup would have to be briefly before and during the competitors meeting on Saturday morning. I arrived to the Meydenbauer Center about 10 minutes early where I waited along with a number of other competitors just outside of the doors to be let in. A girl I hadn't met yet officially in person, but had talked with via instagram, happened to see me and stopped and put her things down next to me where we properly introduced ourselves, talked, and then waited to go in together. 

"We ended up sitting next to each other and talking about our preps up until this morning, our feelings on the day's events ahead, and about our previous show, the NW Vancouver Naturals; which happened to be both of our very first shows and now Emerald Cup would be our second.

"We seemed very much on the same page and it made me feel good just to have someone to share the beginning stages of what today had in store for us. Talking with her and feeling like I wasn't alone was what kick started such a memorable experience. 

"Taking first place in my division was absolutely unreal and I will always keep that moment with me, but making a connection and sharing similar struggles and experiences with a new friend was by far my favorite moment this time around."

Find Janelle on Facebook and Instagram 



Siobhan West - Bikini Competitor

Siobhan West is just 19. If this were a western, she'd be "The Bikini Kid." To put this in perspective, IFBB women's historian Steve Wennerstrom - he of the encyclopedic knowledge of all things female muscle - came to the Emerald Cup sporting his British Columbia bodybuilding jacket, a piece of clothing nearly as old as Siobhan.

"My favorite moment would definitely be the initial moment I stepped on stage and heard all my friends and family obnoxiously screaming my name and probably pissing a lot of people off."

Keep an eye on this stunningly beautiful young woman. Next up on her agenda: An audition tape to the WWE to be their next WWE Diva.

Follow her on Instagram. You'll be glad you did. 



Erin Murray - Powerlifter

Erin Murray, 157 pounds of female power, competed in the Saturday Double Viking event. During the course of the event, she managed to nail a personal record in the deadlift.

"I think the highlight of the event as a whole has to be the female turnout! It was incredible seeing so many lady lifters. Usually I'm one of less than 10 girls, but seeing as many women as men was awesome. And personally, I've been wanting that 400-lbs. deadlift for a while, so that was an awesome personal moment."

Go to YouTube to see Wendy Lindquist's interview with Erin.

Lou Krivda - KrivsStudio

"I'd have to say meeting up with a woman (Lisa Dehlin) attending the show who doesn't compete, but was still impressive enough for me to do a shoot with for KrivsStudio. Those unexpected finds are the most gratifying for me."

Follow on Facebook

Lauren Irick - Bikini Competitor

What did Lauren Irick do at Emerald Cup? How about walking away with Bikini A honors while up against a large and tough field of competitors.

"Oh gosh... Honestly the whole thing was one big highlight. 

"I wanted to go watch the Emerald Cup and Expo a year before I even started competing. Last year, I was midway through my first prep and made it a goal to compete. Just arriving at check in only was crazy because it was actually happening. 

"It feels surreal that I have been talking about this weekend for over a year and now it has come and gone. Seeing fellow competitors that I've gotten to know over the last year and see their development, or meeting people from social media for the first time. Simply stepping on stage was an amazing accomplishment for me and to take first has not fully sunk in yet."

More Lauren on Instagram and Facebook

Twitter: @irilauren


Heather Morales - Bikini Competitor

"My most memorable moment from Emerald Cup 15 was being able to step across the stage for my first competition with my Save Fitness sisters. It made the experience so much more enjoyable knowing two of my best friends were standing right next to me."





Fawn Clark (Fitness Fawn) - Fitness Competitor

"Hands down watching fitness routines. It makes me so excited and motivated! I love watching each athlete's unique style and talents in their routines! I also had a lot of fun because I had so many Save Fitness teammates and friends competing!"

Follow Fitness Fawn on Facebook

fitness competitor Fawn Clark Fitness Fawn


Cori Lou - Women's Physique

Cori Lou walked away with first place in a very competitive Physique A division.

"Well, I guess my favorite moment was afterward. I quit drinking two months ago and I was afraid I'd be really bored after a contest if I couldn't drink. I never understood why everyone wasn't out carousing after a show. But this time I just had some juice and nachos and it was fine, and I had fun, and then I just felt like sleeping and not partying."



Joe Bayer - HD Physiques 

"HDPhysiques reports that the highlight of their weekend was finally getting a second shoot with 2012 fan favorite, Tarna Alderman."

Follow on Facebook

physique competitor Tarna Alderman


Kassie Kemmis - IFBB Pro

Last year Kassie Kemmis stepped on the Emerald Cup stage to compete. And not just once mind you, but Kassie hit the stage in three different categories, managing to wow the crowd each time. A year later, another Emerald Cup, this time as an IFBB Pro sitting in the audience.

"My highlight, other than watching my boyfriend compete, was meeting Phil Heath, watching him guest pose, and listening to his motivational speech!"

Follow on Facebook 



Marissa Hein - Tanner/Glazer, NPC Figure Competitor  

When's the last time you spent a weekend with hundreds of buff, naked bodies - hands on - and even had them pay you for the experience?

"My highlight of the weekend was honestly being part of that finishing process. Meeting and talking with competitors during tanning, touchups and glazing and to hear their stories, their individual journey and being able to ease nerves with encouragement and a fantastic tan is always fun.

"As a competitor myself, I enjoy being on the opposite side of things and using my personal experiences to calm and comfort those who are nervous and join in the excitement of their success. I know it sounds cliché, but it really is my favorite part of tanning.

"The Emerald Cup is special because year after year we see the same expeditors, and we all come together to help put on a fantastic show for the competitors who have worked so hard. The countless people who work backstage and in the shadows are an amazing bunch and every year we hug like old friends. It's an exhausting weekend, roughly 40 hours of tanning in three days, and I wouldn't want to do it any other place. The friendships and connections made over the years of competing and tanning at the Emerald Cup are priceless.

"Meeting, joking and having Jan Tana herself tell me I'm good at what I do and being invited to work directly for her at some shows is an amazing feeling because hard work pays off.

"I worked with NWCC tanning, Northwest Competition Color. Bill Willyard the owner is very respectable and a pleasure to work for."

Follow Marissa on Facebook and Twitter

Marissa interview with Wendy Lindquist on YouTube

Wendy Lindquist - Powerlifter, Bodybuilder, Strength Athlete, Pole Fitness Champion  

When you can't recall if you're competing in your 12th Emerald Cup or 13th Emerald Cup, you know you're a mainstay.

Wendy Lindquist's Emerald Cup resume includes bodybuilding, fitness and figure. This year, she decided to compete in powerlifting, entering the Saturday Double Viking event. Along with competing, Wendy pulled double duty in her media role, doing over two dozen interviews with various competitors and spectators.

"What was my highlight? Tough one. In truth, it was turning around to see two dear friends had shown up unexpectedly to cheer me on. Also having the opportunity to interview over 24 cool Emerald Cup attendees and hearing so many interesting stories about how they got there. And winning benchpress!"

Follow on Facebook and check out Wendy's interviews on YouTube

For information on upcoming powerlifting events, visit Hardcore Powerlifting

Shauna Lewis - NPC Figure Competitor

"I would have to say my favorite moment was being on stage! I love the excitement and showcasing all the hard work we as athletes put into a competition! I also loved just walking around and feeling the positive energy that was there and meeting great athletes who encourage each other!"

Follow on Facebook and Instagram



Kristin Abhold - Physique Competitor

"My favorite EC moment was when the Physique A girls were getting ready to hit the stage. We were being glazed and glued and Becca from NWCC decided that a shoulder shimmy move was the signal that you needed your top glued on. It was the perfect joke to get us all a little more relaxed :) ."

Follow on Instagram and Facebook


Brooke Holloman - Owner/President Chrome Personal Training Centre, Inc

"My favorite moments this year were seeing all of my competitors from TEAM CHROME show off their hard work on the big stage amongst some of the nation's greatest amateur competitors. Always a great and proud moment for me as their coach!!"

Find Brooke on Facebook and CHROMEPTC and on the web chromepersonaltraining.com

Holland Matheson - Figure Competitor

Holland captured second place in figure D. The combination of her smile, her physique and fitness-model look definitely made for a standout package.

"My favorite part of competing at 2015 Emerald Cup was receiving my second-place tiara and trophy with my family, friends, teammates, and coworkers cheering me on. I also loved being backstage and meeting some really incredible women. My fellow competitors were so beautiful and strong and I got to really connect with some of them."

Follow Holland on Instagram



TashAyla Wolf Whelan - Powerlifter
Tasha Whelan is a beast. Tell her that, and unlike the average woman on the street, she'll smile at you. The 5-7, 138-pounder competed in the Emerald Cup Expo HardcorePowerlifting "Double Viking" meet.

"Favorite moment for my personal accomplishment was lifting a 375 pound deadlift. It was a 50 pound pr for me from the 2014 Emerald Cup. Felt so good to accomplish that weight. But I also really loved watching the team I helped get together for this meet compete in their first powerlifting, having fun, hitting personal bests, and being excited for themselves and other lifters."



Emerald Cup - For more information on the Emerald Cup visit Craig Productions and follow them on Facebook
















Monday, May 4, 2015

Fitness Fawn

Competing in just her second show at the 2014 Emerald Cup, 27-year-old Fitness Fawn, a protégé of fitness icon Tanji Johnson, captured third place with a dynamic routine and an equally impressive physique. Watching Fawn on stage is witnessing someone in her element. Her smile lights up at the beginning of her routine and just seems to grow throughout her performance. She just looks like she's having so much fun on stage that it's hard not to get caught up in her excitement.
Q. What are your stats?
A. I'm 5-7.5 tall. I actually RARELY weigh myself, to the dismay of my coaches. They said I really should know my show weight. I took progress pictures and made sure I was progressing each week. For a ball park, I was probably 135 to 140 pounds on stage and around 150 pounds off-season. I stay relatively lean all of the time. My plan for my next show is to get a body fat analysis right before show.
Q. When did you start in fitness?
A. My first official fitness show was two weeks prior to Emerald Cup 2014 at the Tanji Johnson Vancouver Natural show. I kept the same routine and made a couple small changes to improve for Emerald Cup.
Q. What was your athletic background prior to starting fitness competitions?
A. I have been crazy about fitness and health since my senior year of high school. I knew that I wanted to pursue a career in the fitness world and have been at it ever since!
I cheered throughout middle school, high school and one year in college. I did tumbling, dance classes and track. Post high school, I've lifted weights, ran in 5K's, a half-marathon, and a duathlon. I also teach a variety of different group fitness classes. Fitness is my hobby, and I love becoming a better athlete.
Q. Do you have a most memorable or favorite moment on stage?
A. Being on stage in general is AMAZING. I love to perform. I think my favorite moment on stage was when I was performing and mid routine, I heard one of my coaches, Tanji Johnson, yell "Go Fawn!" I know there were a lot of yells, whistles and screams, but that was the one thing I actually heard while performing, and I'll always remember that moment.
Q. In terms of Fawn the competitor, what are your goals?
A. My next goal is to compete in the Ironman (October 4, 2014). I plan to master a few new fitness skills and compete with a better, stronger and more polished routine. In addition to coming in more conditioned, I plan to keep that same routine for Emerald Cup 2015 and build on it! I want to get first place! Then from there I will see where it takes me.
I love fitness and health. Competing is another way for me to express my love and grow as an athlete.
"Fawn is a breath of fresh air. She is extremely humble, but yet confident and willing to work hard. She competed in fitness for the first time this year and truly impressed me with her athleticism and most of all, her excitement for the sport. Her showmanship mirrored that!"
- Tanji Johnson (Fawn's coach)
Follow Fitness Fawn on Facebook and Instagram.
Go to Craig Productions for more information on the Emerald Cup and other shows.


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Thursday, April 16, 2015

Kassie Kemmis - Triple Threat

(Editor's note: Visit YouTube to see Kassie Kemmis on stage at Emerald Cup 14)

Kassie Kemmis meant business at the 2014 Emerald Cup. For most competitors, one division is enough. A rare few enter two. Not Kassie. She went big, jumping into the fray by entering three divisions.

Oh, and by the way, it was her first show. Not a bad way to make your debut and get your feet wet.

The 5-6 Kemmis hit the Emerald Cup stage weighing between 117-120 pounds, down from her off-season weight of 135-140 pounds. She earned a 4 place finish in Physique B; 2 in Figure E; and just for fun, jumped in to Mixed Pairs Bodybuilding with trainer/boyfriend Lance Fulker as the other half.

Will you be back for the 2015 Emerald Cup?

I am not sure yet if I will be back, to compete that is. However, I will be going to watch, that is for sure. My placing at Emerald Cup 2014 allowed me the opportunity to compete at a national-level show. I will be competing in November 2014 in the NPC National Bodybuilding Championships in Miami, FL. I am very excited to compete on the National stage.

Not just related to the Emerald Cup, but in general, what are you focused most on improving?

I am most focused on improving my presentation on stage. There are specific parts of my physique that I am currently working on, but I believe that comes with time. As Emerald Cup 2014 was my first competition, I was a little nervous on stage, and it showed. I am working on everything from walking gracefully, to posing properly, to hair and makeup details. I really believe showing confidence on stage will help your overall physique stand out.

Favorite Emerald Cup moment or moments?

I competed in Mixed Pairs with my boyfriend and competition coach, Lance Fulker. Being up on stage with him was a great experience. We really just had fun with it! The favorite moment I am talking about, though, is when one of the couples that competed had a proposal on stage. It was great to see that.

What was your after show Emerald Cup meal?

Oh gosh - I had a pasta dish (not sure exactly what it was, but I know it was delicious). I had a couple glasses of wine and a great big mud pie as well.

What advice would you give to anyone looking to compete in the 2015 Emerald Cup?

Have fun and be confident. Being on the Emerald Cup stage is so amazing because when you look out to the crowd, you can see people back to the vendor booths. As the premier contest in the Northwest, everything is well organized by the promoters and all who work with them. It helps those that are competing remain relaxed before going on stage.

Best tip for sticking with your diet plan?

I believe that having a positive mind and positive energy throughout the whole competition preparation is important. If you are competing, you should be doing it for you and learning different things about yourself throughout the process. Individuals that compete show tremendous amounts of progress. It should be enjoyable because it is something you are choosing to do for yourself. Having negative thoughts will just make you miserable.

Do you have anyone that you would like to thank?

I would like to thank my boyfriend, Lance. In addition to my personal trainer and nutrition and prep coach, he is my best friend and biggest supporter. He is the one who got me started in bodybuilding and has helped me shape my body and become a better version of myself. Lance believes in me and pushes me harder than anyone ever has.

Do you have a link for fans?



(Editor's note: Since the publication of this article, Kassie went on to earn her pro card.)

For more information on the Emerald Cup and other Craig Production events, visit their website at www.CraigProductions.com.


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Friday, April 10, 2015

Emerald Cup 2015

Once again, it's Emerald Cup time. Mark your calendars for the May 8/9 weekend. If you're anywhere in the Pacific NorthWest, whether the Canuck side of the 49th parallel or the US side, this is a "must see" event.

The event, spanning a full two days, includes an expo; standout guest performers; a powerlifting component; and the main event featuring every class of muscle on the books, from bikini to bodybuilding to fitness. For more information on this show and other Craig Production events, visit CraigProductions.com and find them on Facebook at facebook.com/EmeraldCup.

We'll be covering the show and looking for interesting competitors and "faces in the crowd" to feature as before. Click Athletic Women Magazine to see coverage from Emerald Cup 2014.

Below is a reprint of last year's coverage from our Athletic Women Magazine online publication.

Emerald Cup 2014

In 1982, Dallas and M*A*S*H ruled the TV universe. Arnold Schwarzenegger, not far removed from winning Mr. Olympia, hit the movie screens as Conan The Barbarian; fame as The Terminator had yet to begin.

In sports, a young, skinny kid named Wayne Gretzky - "The Great One" - had just started his assault on the NHL record book; an aging Reggie Jackson - "Mr. October" - was winding down his baseball career.

Email and cell phones were not part of the lexicon of the day. Tweet was something a bird did. Selfie was probably something you did when no one was looking.

And the Emerald Cup was in its infancy.

Fast forward to today and promoters Brad and Elaine Craig have built The Emerald Cup into one of the premier physique events in North America. The event runs for a jam-packed two days, including pro and amateur divisions, powerlifting and an expo. Home base is the Meydenbauer Center in Bellevue, WA.

As a testament to the longevity of the Emerald Cup, consider that many of those on stage for the 2014 version were not even born when the show debuted in the early 80's.

Rather than do a blow-by-blow review of the entire show, we decided to focus on some of the individuals competitors who graced the Emerald Cup 2014 stage combined with some faces in the crowd at the Expo.